Don’t send a follow-up email on the same day you sent your initial post-meeting email. Hoffman recommends waiting no more than three days before sending a follow-up email. You don't want the connection between you and your prospect to go cold. Sending a Follow-Up Email during Radio Silence When to Send the Email However, there is a strategy you should follow in order to get the best results. In actuality, you’re following a perfectly normal course of action that can benefit both the prospect and your sales quota. “Those who do not get stuck at a 16% average reply rate.” You’re not being annoying or pushy. “Research shows that salespeople who send at least one follow-up email reach a 27% reply rate on average,” says Hoffman. What happened? Should you send a follow-up email or will that come off as pushy? According to Jeff Hoffman, writing for HubSpot, the answer is: Of course you should send another email. You left the meeting feeling good and sent them an email with next steps. So, you’ve recently pitched to a prospect who has a great need for your product or service.
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